Effective Date: June 1, 2022
1. Introduction
LegalMKTG (“we”, “our”, or “us”) is a marketing services provider based in Toronto, Canada. We specialize in digital marketing services for law firms and professional service businesses. We are not a law firm and do not provide legal advice.
This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website (https://legalmktg.ca/) or interact with our services.
By using this website, you consent to the practices described in this Privacy Policy.
2. Scope and Applicability
This Privacy Policy applies to all website visitors and individuals who submit information through our website. Our services are intended for business use and are not directed toward children.
We operate primarily within Canada and comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
3. Information We Collect
3.1 Information You Provide
We collect personal information that you voluntarily submit through forms, including:
- Full name
- Email address
- Phone number
- Website URL
- Any additional information submitted through inquiry forms
3.2 Automatically Collected Information
We collect certain technical and usage data automatically, including:
- IP address
- Browser type and version
- Device type
- Pages visited and session duration
- Referring URLs
This data is collected through analytics and tracking technologies.
4. How We Collect Information
We collect data through:
- Website contact and consultation forms
- Direct email communication
- Cookies and tracking technologies
- Analytics platforms
5. Use of Information
We use personal information for the following purposes:
- To respond to inquiries and communicate with potential clients
- To evaluate business opportunities and qualify leads
- To improve website performance and user experience
- To conduct internal analytics and performance tracking
- To send outbound marketing communications, including cold email outreach where permitted by law
- To comply with legal and regulatory obligations
6. Analytics and Tracking Technologies
We use tools such as Google Analytics (GA4) and Google Tag Manager (GTM) to understand user behavior and improve our website.
These tools may collect information such as IP address, device identifiers, and browsing activity. This information is processed in aggregate and does not directly identify individuals.
7. Cookies and Consent
We use cookies and similar technologies to enhance website functionality and collect analytics data.
We are implementing a cookie consent mechanism that will allow users to:
- Accept or reject non-essential cookies
- Manage preferences related to analytics and tracking
Users can also modify browser settings to disable cookies. Disabling cookies may impact certain website functionality.
8. Marketing Communications
We may engage in outbound marketing activities, including cold email outreach, in compliance with applicable Canadian anti-spam legislation (CASL).
Users who submit their information through our website may be contacted regarding services relevant to their inquiry. Users may request to opt out of communications at any time.
9. Disclosure of Information
We do not sell personal information.
We may share personal information with:
- Service providers and contractors supporting our operations
- Marketing and analytics platforms
- Trusted partners involved in delivering services
- Legal authorities where required by law
All third parties are expected to maintain confidentiality and use information solely for authorized purposes.
10. Data Storage and Security
Personal information is stored using secure systems, including email-based storage and internal tools.
We implement reasonable safeguards, including:
- SSL encryption (HTTPS)
- Controlled access to data
While we take appropriate measures, no system can guarantee absolute security.
11. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations.
12. Your Rights
Under applicable Canadian privacy laws, you have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of your personal information, subject to legal limitations
To exercise these rights, please contact us using the details below.
13. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
14. Business Positioning Disclaimer
LegalMKTG is a marketing service provider and does not establish solicitor-client relationships. Any information submitted through this website does not constitute legal advice or create a lawyer-client relationship.
15. Future Services
We may introduce additional services in the future, including client portals or account-based access systems. This Privacy Policy will be updated accordingly to reflect any changes in data handling practices.
16. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.
17. Contact Information
If you have questions about this Privacy Policy or wish to exercise your rights, please contact:
Email: info[@]legalmktg.ca
Website: https://legalmktg.ca/
